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title: New Zealand - Laws and Regulations 
description: SMS Global Knowledgebase
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# New Zealand - Laws and Regulations 

## Laws and regulations for SMS in New Zealand

**Mobile country code (MCC)**

- 530

 

**International dialling prefix**

- 64

 

**Major carriers**

- Vodafone
- Skinny Mobile
- Telecom New Zealand
- 2degrees

 

**SMSGlobal supported**

- Long Code- No
- Short Code- Yes
- Sender ID- Alphanumeric Sender ID - Not supported.

 

**One-way communication**

- Yes

 

**Two-way communication**

- Yes, via short code or SMSGlobal's shared short code numbers.

 

**Opt-in requirements**

- No messages should be sent to customers unless the customer has consented to receive them prior.

 

**Opt-out requirements**

- Mandatory opt-out (STOP keyword) for marketing and promotional messages.

 

**Message content**

- Customers must be clearly and reasonably informed of the nature and content of the business sending the SMS

 

**Message format supported**

- Unicode - Yes
- Concatenated messages - Yes

 

**Delivery receipts (DLR) supported**

- Yes

 

**Useful regulatory links**

- Commerce Commission of New Zealand - [www.comcom.govt.nz](http://www.comcom.govt.nz/)
- Telecommunications Carriers Forum - Mobile Content Code - [www.tcf.org.nz](http://www.tcf.org.nz/)

 

**Changes to Operator Regulations to New Zealand**

All SMS' sent to New Zealand will now require the customer's name/brand appended at the beginning of the message content.

For example, if \[Company A\] is sending a message such as "Your OTP is 1234", you will now need to send the message in one of the following formats:

1. Company A. Your OTP is 1234
2. Company A, your OTP is 1234
3. <Company A> Your OTP is 1234
4. Company A Your OTP is 1234

**Please note** that there will be a transition period throughout June 2019 and any messages that failed to comply with this requirement will be filtered/blocked starting from July 2019.

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