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title: United Arab Emirates - Laws and Regulations
description: SMS Global Knowledgebase
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# United Arab Emirates - Laws and Regulations

## Laws and regulations for SMS in UAE

**Mobile country code (MCC)**

- 424

**International dialling prefix**

- 971

**Major carriers**

- Etisalat
- Du

**SMSGlobal supported**

- Long Code- No
- Short Code- Yes
- Sender ID- Fixed AlphaNumeric. Preregistration required.

**One-way communication**

- Yes

**Two-way communication**

- Yes, via short code or SMSGlobal shared numbers.

**Opt-in requirements**

- Subscribers should opt in to receive messages.

**Opt-out requirements**

- All marketing and promotional messages need to include an opt-out feature by sending a word such as "STOP" to a 4-digit short code.

**Message content**

- Content related to the following is not permitted:
  
  
  
    - Religion
    - Adult themes
    - Race
    - Gambling
- Promotional messages may be sent only between 7am - 7pm. Promotional message content and Sender ID must be pre-approved before sending.

**Message format supported**

- Unicode - Yes
- Concatenated messages - Yes

**Delivery receipts (DLR) supported**

- Yes

**Useful regulatory links**

- Telecom Regulatory - [www.tra.gov.ae](http://www.tra.gov.ae/)

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