Mobile country code (MCC)
International dialling prefix:
Long Code - Yes
Short Code - Yes
Sender ID - Alphanumeric (custom word) not supported. It may be filtered to a random number by network carriers before delivering.
One-way communication - Yes
Two-way communication - Yes (via long code or short code).
Not guaranteed for delivery as it depends on the carrier. It is best to conduct tests via the MXT platform. Note the price for MMS messaging is 45c AUD.
Customers need to consent to receive marketing communications before marketing SMS messages can be sent to them.
Confirmation of opt-in needs to be sent.
Opt out information is required for promotional messages. Each marketing or promotional SMS must contain an opt-out option.
Two-way numbers are mandatory to ensure that people can unsubscribe.
Only via long code.
Permitted content - transactional only (for example, alerts, notifications, 2FA).
Traffic must be opted-in.
Strictly forbidden content - bulk SMS marketing, any traffic to non-opted-in users.
No more than 250 messages can be sent per day from a long code. All messages beyond 250 will be filtered and blocked by the carriers. There is no daily maximum of messages set for short code numbers, and higher throughput is supported.
Marketing traffic must always be opted-in. In addition, content must be pre-approved by operators before sending.
Message format supported:
Unicode - Yes
Concatenated messages - Yes
Delivery receipts (DLR) supported - Yes
Useful regulatory links:
All SMS messaging is governed by the CTIA - www.ctia.org
Common short code best practices, CTIA - www.ctia.org/policy-initiatives/common-short-codes/best-practice-successes
Short code monitoring book - www.usshortcodes.com/info/static/docs/Monitoring_Handbook.pdf
Federal Communications Commission - www.fcc.gov