Mobile country code (MCC)
International dialling prefix
Long Code- No
Short Code- Yes
Sender ID- Fixed AlphaNumeric. Preregistration required.
Yes, via short code or SMSGlobal shared numbers.
Subscribers should opt in to receive messages.
All marketing and promotional messages need to include an opt-out feature by sending a word such as "STOP" to a 4-digit short code.
Content related to the following is not permitted:
Promotional messages may be sent only between 7am - 7pm. Promotional message content and Sender ID must be pre-approved before sending.
Message format supported
Unicode - Yes
Concatenated messages - Yes
Delivery receipts (DLR) supported
Useful regulatory links
Telecom Regulatory - www.tra.gov.ae