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United Kingdom - Laws and Regulations
United Kingdom - Laws and Regulations

Laws and regulations for SMS in the UK

Amy avatar
Written by Amy
Updated over a week ago

Mobile country code (MCC)

  • 234

International dialling prefix:

  • 44

Major carriers:

  • O2

  • T-Mobile

  • Vodafone

  • Orange

SMSGlobal supported:

  • Long Code - Yes

  • Short Code - No

  • Sender ID - Fully dynamic. No pre-registration is required.

One-way communication - Yes

Two-way communication - Yes (via long code or SMSGlobal's shared numbers).

Opt-in requirements:

  • Subscribers should opt-in to receive messages.

Opt-out requirements:

  • Promotional messages must include STOP & HELP options for the recipient to opt out.

Message content:

  • Commercial messages should not be sent between 9 pm, and 8 am Monday to Friday. Or between 9 pm and 9 am on weekends, unless the recipient has given prior express consent.

  • Please note that recipients might regard commercial messages sent on a Sunday, or a national or religious holiday, as unwelcome.

Message format supported:

  • Unicode - Yes

  • Concatenated messages - Yes

Delivery receipts (DLR) supported - Yes

Useful regulatory links:

  • Telecom Regulatory -

  • Direct Marketing Association Code of Practice -

  • Advertising Standards Authority (ASA) -

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