Mobile country code (MCC)
International dialling prefix:
Long Code - Yes
Short Code - No
Sender ID - Fully dynamic. No pre-registration is required.
One-way communication - Yes
Two-way communication - Yes (via long code or SMSGlobal's shared numbers).
Subscribers should opt-in to receive messages.
Promotional messages must include STOP & HELP options for the recipient to opt out.
Commercial messages should not be sent between 9 pm, and 8 am Monday to Friday. Or between 9 pm and 9 am on weekends, unless the recipient has given prior express consent.
Please note that recipients might regard commercial messages sent on a Sunday, or a national or religious holiday, as unwelcome.
Message format supported:
Unicode - Yes
Concatenated messages - Yes
Delivery receipts (DLR) supported - Yes
Useful regulatory links:
Telecom Regulatory - www.ofcom.org.uk
Direct Marketing Association Code of Practice - dma.org.uk/content/dm-code-practice
Advertising Standards Authority (ASA) - www.asa.org.uk