Mobile country code (MCC)
International dialling prefix:
Long Code - Yes
Short Code - No
Sender ID - Fixed AlphaNumeric. Preregistration is required.
One-way communication - Yes
Two-way communication - Yes (via long code).
Only subscribers who have given prior consent or have specifically opted-in to receive messages can be sent commercial and promotional advertisement messages.
Opt-out instructions must be included in all promotional messages. Regular opt-out instructions shall be sent once a week for daily subscriptions or once a month for weekly subscriptions.
Sender IDs containing the words "TEST", "MESSAGE", and "SMS", along with all of its permutations, are not allowed.
Sender IDs that portray other networks like "SMART" and "SUN" along with all of its permutations (e.g. SMARTMONEY, SUNCELL, SMARTLIVE, etc.) are not allowed.
Numeric Senders and International Senders are also not allowed.
Adult content or mention of alcohol, drugs, gambling, politics or tobacco is prohibited.
Messages containing information on financial loans, real estate offers, products or service promotions and sometimes even content about elections and other political propaganda is considered spam.
Message format supported:
Unicode - Yes
Concatenated messages - Yes
Delivery receipts (DLR) supported - Yes
Useful regulatory links:
National Telecommunications Commission - www.ntc.gov.ph