Mobile country code (MCC)
International dialling prefix
Telecom New Zealand
Long Code- No
Short Code- Yes
Sender ID- Alphanumeric Sender ID - Not supported.
Yes, via short code or SMSGlobal's shared short code numbers.
No messages should be sent to customers unless the customer has consented to receive them prior.
Mandatory opt-out (STOP keyword) for marketing and promotional messages.
Customers must be clearly and reasonably informed of the nature and content of the business sending the SMS
Message format supported
Unicode - Yes
Concatenated messages - Yes
Delivery receipts (DLR) supported
Useful regulatory links
Commerce Commission of New Zealand - www.comcom.govt.nz
Telecommunications Carriers Forum - Mobile Content Code - www.tcf.org.nz
Changes to Operator Regulations to New Zealand
All SMS' sent to New Zealand will now require the customer's name/brand appended at the beginning of the message content.
For example, if [Company A] is sending a message such as "Your OTP is 1234", you will now need to send the message in one of the following formats:
Company A. Your OTP is 1234
Company A, your OTP is 1234
<Company A> Your OTP is 1234
Company A Your OTP is 1234
Please note that there will be a transition period throughout June 2019 and any messages that failed to comply with this requirement will be filtered/blocked starting from July 2019.