A2P 10DLC (Application to Person Ten Digit Long Code) is a system being introduced which enables businesses to send A2P messages over a sanctioned channel that is approved by US carriers.

A2P 10DLC allows for improved quality for message delivery as all messages are pre-approved and registered. This also means the traffic will be less prone to filtering by US carriers which was a common scenario with P2P messaging (Person to Person) in the past.

A2P 10DLC has already been activated on the Verizon network in 2019 with no additional requirements other than to procure your own 10DLC. However, both AT&T and T-Mobile have introduced registration requirements which users of 10DLC's would need to go through in order to start sending.

Registration of both the user's Brand as well as their Use Case will need to be submitted to AT&T and T-Mobile for review and approval before messages can be sent. You can start this process by providing SMSGlobal with details relating to your Brand and Use Case.

A "Brand" refers to the entity responsible for sending SMS to the US through the registered campaign or use case. When registering, only the brand associated with the user intending to send messages exclusively to the US should be registered. If you're sending SMS on behalf of a client, the brand of your client—not your own company—should be registered.

Carriers define a campaign as a messaging Use Case, which includes sending delivery notifications and security alerts, as well as marketing messages. Some brands will need to register one campaign use case, while others may have to register multiple. Talk to our Customer Success team for more information on Dedicated and Mixed campaigns, and the campaign use case options.

SMSGlobal is an officially registered CSP (Campaign Service Provider) which facilitates the registration of a company’s brand and campaign(s). We submit this information to the TCR (The Campaign Registry) which was formed by US carriers to regulate the telecommunication industry for A2P 10DLC.

Your SMS will be blocked by the US carriers for any unregistered campaigns or Virtual numbers. We recommend all customers who send over a 10DLC with SMSGlobal, to have their brand and campaign registered to ensure reliable delivery of their messages.

The Campaign Registry has introduced costs to register brands and campaigns, and pricing varies by the operator. SMSGlobal may incorporate these costs into our standard 10DLC pricing. Please get in contact with us for more information regarding these costs as they are subject to change.

Registering your details only takes a few minutes. However, the time to get a brand and campaign approved is a minimum of 5 business days or more depending on the vetting process by the US carriers. This can be lengthened depending on whether we have all the information required and it is accurate. Also, if we have to apply for extra vetting for a campaign.

A TCR Trust Score is the score that is allocated to a Brand once the registration process has been completed. This score will either be High, Medium or Low, and influences various factors like the Brand's messaging throughput. The score is calculated by using a reputation algorithm to review specific criteria relating to your company. This means it's important to ensure the information you provide to SMSGlobal is accurate when registering your brand.

US operators allocate throughput and limits based on a message class which is determined by the Trust Score allocated to that brand. AT&T and T-Mobile provide different limitations based on the message class. AT&T provide different TPM (Text per minute) for Campaigns while T-Mobile provide a daily cap for a Brand.

Below table references the limitations imposed by US carriers based on the TCR Trust Score. Once a brand is registered and approved on the TCR, a score will be allocated based on various criteria related to that brand. The score will determine the throughput and limits available to that brand and campaign, and are preset by the US operators like AT&T and T-Mobile. Operators may change these in the future.

Yes, MMS campaigns will also need to be registered with the TCR and US operators.

No. Canada is currently not adopting the same rules and regulations as the USA for A2P 10DLC. Canadian operators may introduce their own A2P solution in the future.