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How to create Campaign Triggers in MXT
How to create Campaign Triggers in MXT

Configure automated responses to your SMS campaigns using campaign reply triggers

Amy avatar
Written by Amy
Updated over a week ago

To set up an SMS Campaign, please see the article: How to create and send a campaign in MXT.

Creating Reply Rules allows you to send an automatic response to your recipient if they reply with a specified keyword. This can be sent immediately or after a delay, and you can specify custom rules for managing customer opt-outs.

These options include:

  • Send a Response: This option will automatically send your response.

  • Send a Delayed Response: This option will allow you to send a delayed automated response. This is a great option if you are running a prize draw and would like to send an SMS at a specific time i.e. the prize draw.

  • Opt-Out Recipient: This option will allow you to designate an opt-out keyword. If a customer responds using this keyword they will be opted out of your campaign. Please note, even if you set an opt-out keyword, the replies "Stop", "STOP" and "stop" are still considered opt-out responses.

Triggers can be used to create an SMS workflow in each of your campaigns. By selecting a word that you expect in your contacts' responses, you can select a number of automatic actions to occur if that specific word is sent back to you.

Note: Make sure that all of your keywords are totally unique, e.g. Keywords "Apple" and "Apple1" would both be activated by a response of "Apple". For each campaign, offer a different keyword.

Additional note: If using a dedicated virtual number as the Sender ID, the keywords will need to be set up on the virtual numbers themselves.

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